Affordable luxury in flower gifting has long felt impossible, until now!
NetFlorist, South Africa’s leading online flower and gift retailer, has launched its UK-based sister brand, Oxford & Rose. Backed by 26 years of industry expertise, delivering over 10 million gifts, and a reputation for exceptional service, NetFlorist brings a wealth of knowledge and passion to this exciting new venture in the UK.
But Oxford & Rose isn’t just another online florist. It’s reimagining the very way flowers are sold. By replacing the traditional high-markup retail model with an innovative membership-based approach, they’re giving all the value back to the customer.
From Retail Prices To Membership Rewards
In the traditional retail model, most of what customers pay goes toward overheads, middlemen, and margins, meaning smaller bouquets for higher prices. Oxford & Rose has turned that model on its head. By connecting directly with growers and offering a VIP Gold Membership, it removes those costly layers and passes the savings directly to members. The result? 2–3x more stems in every bouquet, up to 50% off traditional retail prices, and unlimited free delivery nationwide.
“Our members pay just £28 for a luxurious bouquet that would typically cost £58,” says Jonathan Hackner, Co-founder of NetFlorist and Oxford & Rose. “It’s a level of value and generosity the UK flower industry has never seen. We’re making luxury flowers accessible, and in doing so, changing the way people gift.”
A Revolution In Gifting
From hand-tied bouquets bursting with blooms to elegant letterbox flowers in Oxford & Rose’s signature navy and gold packaging, the brand is on a mission to make every delivery unforgettable — without the luxury price tag. Shoppers can explore their stunning range of flowers and membership benefits at www.oxfordandrose.co.uk.
For UK-based South Africans who’ve already trusted NetFlorist to deliver joy back home, Oxford & Rose is a familiar name with a fresh, homegrown twist. And for the wider UK market, it’s a disruptive alternative to overpriced bouquets and underwhelming arrangements.
Oxford & Rose isn’t simply delivering flowers. It’s delivering more love, more beauty, and more moments worth remembering — for less.
